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Style Guide

Palmyra-Macedon CSD - Visual Identity Style Guide

Palmyra-Macedon CSD

Our Visual Identity: A Modern Style Guide

Our Primary & Secondary Colors

Primary Colors
Raiders Red
#CC0000
RGB: 204, 0, 0
CMYK: 0, 100, 100, 20
Black
#000000
RGB: 0, 0, 0
CMYK: 75, 58, 67, 90
White
#FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Secondary Colors
Gray
#6D6F71
RGB: 109, 110, 113
CMYK: 0, 0, 0, 70
Vivid Red
#C41617
RGB: 196, 22, 23
CMYK: 0, 89, 88, 23
Deep Red
#A40514
RGB: 164, 5, 20
CMYK: 0, 97, 88, 36
*Proceed with caution when using the “Raiders Red” pantone. Adjustments may need to be made depending on the quality of the paper or material used.

Foundation Typefaces

Primary Font

Aa Bb Cc
Futura (Primary Brand Sans-Serif)
Primary font for headlines, subheadings, and primary branding.

Letters & Presentations

Aa Bb Cc
Times New Roman (Main Serif)
Main typeface for formal letters, documents, and presentations.

Secondary / Fallback

Aa Bb Cc
Verdana (Secondary Sans-Serif)
Supporting fallback font for digital and secondary applications.

Logo Variations & Use

Primary Logo with Text
Primary (With Text)
Primary Full Color Logo
Primary (No Text)
Primary Monotone Logo
Primary Monotone
Secondary Bird Head Logo
Secondary Head
Secondary Monotone Logo
Secondary Monotone
  • Primary Logos: Use the full bird variants (with or without text) for all primary district branding.
  • Secondary Logos: Use the bird head mark for compact or smaller scale layouts.
  • Monotone Variations: Use monotone versions for single-color print or monochrome applications.
Beak Usage Guidelines
Correct Use of Beak Guidelines

Mission and Vision

Vision Statement
Learn.
Grow.
Contribute.
READY.
Hashtag
#PalMacProud